SOS: Speaking of Seniors - An Observer Comments

senior_citizensOn Friday, October 16, 2015, my friend Delano Scaife observed me for five hours as an assignment from his college professor. Delano works for the Lake County (Indiana) sheriff’s office. He was wounded and takes a college class while he recovers.

The professor wanted him to observe a business person who was in some form of sales or marketing. I don’t really “sell” insurance policies at this insurance agency. But, I do “sell” the idea that this agency is unique because we “go the extra mile” to help our clients when something in the Medicare system goes wrong and could hurt a client financially. I believe that good service is a great selling point in all sales and marketing.

Delano observed me helping three clients that day. At the beginning of each meeting, I introduced Delano and got permission from the client for him to observe. At the end of the day, I noted to Delano that one letter that I wrote for just one of the clients should result in a savings to the client of about $1,500. Then, I listened to his comments.

“Yes. You do save money for the clients. But, also, you save them stress and anxiety. In each case, I noticed that the client relaxed and was relieved to know that someone who knew the Medicare system very well was helping to resolve the problem,” he told me.

I have noticed the same thing. All the help that I gave these clients – and all clients – is FREE OF CHARGE. This insurance agency distinguishes itself from other insurance agencies by “going the extra mile” for our senior citizen clients. Does your insurance agency give this high level of service to its senior citizen clients? If not, why not?

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Woodrow Wilcox


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Woodrow Wilcox is the senior medical bill problem solver at Senior Care Insurance Services in Merrillville, Indiana. That is the largest senior citizen oriented insurance agency in the Midwest. For over six years, Woodrow Wilcox has helped senior citizens with medical bill problems with Medicare and VA clinics. He has saved senior citizens over $1 million in wrongful charges. For more health care articles by Wilcox, visit or © 2013 Woodrow Wilcox. Re-published here with the permission of the author.
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